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Who am I and what SEO problems do I solve ?
I’m Daniyal Alam, an SEO Manager with 6+ years of experience across industries (e.g., travel and telecom). I specialize in scaling SEO programs (technical SEO, semantic content strategy, and data-led audits) for sites where small issues (duplication and weak internal linking) become big performance drains.
If you want decisions you can act on, you’ll get outputs (tickets, specs, and briefs) instead of generic advice.
Which SEO services can you hire me for?
I provide three services (Technical SEO, Semantic Content Strategy, and BigQuery + Search Console SEO Audits). They’re designed to improve the fundamentals (crawl, indexation, and relevance) and convert SEO work into a plan your team can ship.
Technical SEO
I fix technical constraints (crawl traps, index bloat, and duplication) that stop important pages (category pages and booking pages) from being discovered, indexed, and ranked.
Deliverables include:
- Indexation rules (canonicals, noindex logic, and parameter handling).
- Crawl + sitemap plan (priority URL sets and automation rules).
- Internal linking fixes (hub pages, contextual links, and orphan-page recovery).
- Release QA checklist (validations in Search Console and spot checks on templates).
Semantic Content Strategy
I build content systems (topical clusters and keyword-to-page mapping) that cover intent layers (informational, commercial, and transactional) without cannibalization.
Deliverables include:
- Topical map (clusters, page types, and internal linking paths).
- Entity plan per topic (entities, attributes, and supporting terms).
- Briefs for key pages (headings, required sections, and on-page entities).
- Content audit decisions (merge, keep, remove) to reduce duplication.
SEO Audit
I run data-led audits using Search Console exports (pages, queries, clicks, and impressions) and BigQuery workflows (page-level joins and query segmentation) to find what is actually holding growth back (weak intent match, cannibalization, and wasted indexation).
Deliverables include:
- Page-level analysis (indexability, performance tiers, and content gaps).
- Query-level analysis (near-wins, cannibalization clusters, and topic gaps).
- Prioritized roadmap (quick wins, structural fixes, and sequencing).
- Tracking plan (dashboards, annotations, and KPI definitions).
What is My Working Process
My process reduces ambiguity (unclear scope and shifting priorities) and increases shipping speed (tickets that engineers can implement).
SEO Audit
Diagnosis (crawl, indexation, internal linking) and opportunity mapping (topic gaps and near-win queries).
Execution + Reporting
Implementation support (ticket refinement) and validation (coverage improvements and query movement).
How do I stay curious and keep improving SEO outcomes
I learn by testing hypotheses (e.g., “is indexation the bottleneck or relevance?”) and validating with signals (GSC coverage, query trends, and page-level performance). That mindset matters when your website changes fast (e.g., inventory-based pages and multi-market templates) and you need SEO decisions that hold up.
If you want a practical partner, you’ll get communication habits (e.g., weekly check-ins, clear ticket specs, and KPI reporting) that keep work unblocked.
I translate SEO into decisions your team can act on (e.g., “do this now,” “do this later,” and “don’t do this at all”).